Bob London, founder and CEO of Chief Listening Officers, helps companies develop marketing strategies that start with learning the customer’s true perspective. Chief Listening Officers serves emerging to mid-size B2B technology and professional services firms across the software, SaaS, data, financial services and healthcare sectors.
Bob pioneered the Outsourced Chief Marketing Officer (CMO) concept in 2003 when he founded London, Ink, a B2B marketing consultancy. He has worked with, advised and mentored dozens of small- and mid-size companies on their marketing strategy and execution, serving as an interim or part-time CMO.
Bob Is Entrepreneur in Residence (EIR) at the University of Maryland’s Dingman Center for Entrepreneurship, serves as a global mentor and advisor to early-stage tech companies at 1776, an internationally renowned startup incubator headquartered in Washington, DC., and is a member of advisory board for The Marketing Alliance, the leading education and networking group for B2B technology marketing executives in the DC area.
He has keynoted or spoken at the Mid-Atlantic Marketing Summit (4 times) and Potomac Tech Wire’s “Future of Marketing” Conference, delivered keynote talks at the Private Access Network Annual Meeting and WashingtonExec’s Next Gen Event and has been the featured speaker at Network Solutions’ GrowSmartBiz Conference, the National Association of Federal Credit Union’s Annual Conference (three times) and the nationwide Unintentional Entrepreneur series.
Bob’s work and writing has been featured in or covered by the Wall Street Journal, The Washington Post, the Miami Herald, USA Today, Marketing News (the AMA’s flagship magazine), The Washington Business Journal and SmartCEO DC magazine.
Bob graduated from the University of Maryland College Park with a BS in Marketing.